It was a beautiful Saturday in late October when dignitaries from Arkansas and Tennessee gathered on the Harahan Bridge, which crosses the Mississippi River at Memphis.
They were there to celebrate the opening of the Big River Crossing, a pedestrian boardwalk that allows cyclists and walkers to cross the river.
The $18 million boardwalk, the longest of its kind in the country, was funded by federal, state and local government grants along with private contributions. Cyclists and walkers will share the bridge with Union Pacific freight trains.
“Unless you’ve been a train conductor, it’s a view that you’ve not seen of downtown Memphis since 1949,” Memphis Mayor Jim Strickland said. “It’s such a civic and cultural amenity for our current residents. I think it will draw tourists from all over the world.”
Doug Friedlander of Helena, who’s leading a regional tourism initiative for the Arkansas Delta, put it this way: “Thanks to visionary leadership, this project has put Memphis and east Arkansas squarely on the map of a rapidly growing national passion for bicycling, walking and other forms of outdoor recreation, ecotourism and physical fitness. This unprecedented attraction was the impetus for the St. Francis Levee Board, which manages the levee from Mississippi County to Lee County, to approve the development of a bike trail atop the Mississippi River levee from the bridge’s western terminus in West Memphis all the way to Marianna.”
Three weeks after the event at Memphis, some of the world’s best mountain bikers gathered on the other side of the state for the International Mountain Bicycling Association World Summit at Bentonville. The summit, which is held every other year, attracted more than 500 people from around the world along with about 60 vendors.
The four-day annual summit began in 2004. Previous host cities included Whistler in British Columbia and Steamboat Springs in Colorado.
With five mountain bike trails designated as “epic rides” by the IMBA, Arkansas and Colorado are tied for second behind only California in the number of trails. IMBA has listed Bentonville, Fayetteville and Hot Springs as “ride centers,” and northwest Arkansas has become the IMBA’s first “regional ride center.”
As one Arkansas cycling enthusiast put it, mountain biking and road cycling are “the new golf.”
In other words, they’re activities that people are willing to spend a large amount of money on and travel to pursue. Consider what Alabama — specifically the Retirement Systems of Alabama — did in creating the Robert Trent Jones Golf Trail, a collection of world-class golf courses, many of which have adjacent resort hotels. That effort put Alabama on the tourism map for thousands of wealthy Americans who never would have considered visiting the state otherwise.
Arkansas wants to do that in the area of cycling.
Gov. Asa Hutchinson and the state Department of Parks & Tourism are promoting the state as the Cycling Hub of the South. Hutchinson created a Governor’s Advisory Council on Cycling, and the Walton Family Foundation provided a $309,000 grant to IMPA to maintain the state’s five “epic rides,” which contain almost 200 miles of mountain biking trails. Arkansas is the only state to have full-time professional crews maintain such trails.
In an articled headlined “The unlikely mountain bike mecca of Bentonville” for the website www.pinkbike.com, Danielle Baker wrote: “The only thing I knew about Arkansas before my plane hit the runway at NWA was that Keith Richards had been arrested there in 1975, not long after the state had tried to outlaw rock ‘n’ roll. That was it. As I retrieved my luggage, I wondered what kind of Rolling Stones-hating folk were waiting for me outside the airport.
“Needless to say, I was surprised and excited to find myself in the middle of one of the most elaborate and accessible community-driven trail systems I’ve ever experienced — not to mention greeted and welcomed by some of the warmest and most enthusiastic strangers I’ve come across in the United States. Even with the Walmart head office causing a phenomenal rate of growth, Bentonville is every bit the charming town it was when Sam Walton, the founder of Walmart, opened the original Walton five-and-dime store back in 1950. From the quaint town square, the town’s footprint ripples outward, offering world-class culinary options, microbreweries, colorful boutiques, a state-of-the-art museum and miles upon miles of singletrack.
“Originally mountain biking was developed here as a recruitment tool for Walmart back in 2006. As the largest retailer in the world, there is a need to attract employees to Bentonville and keep them here. The Walton family donated the first piece of land to develop trails on, a trail system that is now affectionately referred to as Slaughter Pen. ‘If you build it, they will come has been proven here,’ says Gary Vernon, a program officer for the Walton Family Foundation. While Bentonville has been fortunate to receive assistance from the foundation, Gary is quick to point out that ‘you can’t just throw money at this.’ He credits great community partners and the volunteers as the heart and soul of Bentonville’s mountain bike culture.
“The terrain, year-round riding and hotels that are full of business travelers during the week, leaving the weekends available, are also part of the perfect storm that is creating a world-class riding destination.”
Baker concluded the article this way: “It might be time to put Arkansas on your bucket list.”
One of those who commented on the article wrote: “I felt like I was in some sort of mountain bike utopia — small town with big town amenities thanks to the Walton Family Foundation. The folks at Phat Tire bike shop were great, and it was an awesome shop that stocked high-end stuff — a proper bike shop in a small town. Lot of transplants from other areas make for a little bit of a metropolitan feel. I can’t wait to go back.”
Another wrote: “There is a Walmart museum and also Crystal Bridges Museum of American Art, which is a completely different thing. It’s a world-class art museum that actually connects to the Slaughter Pen trails network. And it’s free. … I moved back to the area back in August, and it’s everything the article claims.”
Much of the work in northwest Arkansas has been driven by Tom Walton, the son of Jim Walton and grandson of Sam Walton. Tom is the chairman of what’s known as the home region program committee for the Walton Family Foundation.
“Ten years ago, the odds we would join the ranks of hosts like Whistler, British Columbia, or Steamboat Springs, Colo., were pretty long,” he wrote following the IMBA event in November. “But today northwest Arkansas has arrived as a major destination for mountain biking, and we have made trails an integral part of our urban fabric. I had the privilege of sharing the story of how we got from there to here with more than 500 conference attendees from around the world. My message was simply: While each region is different, every community can use trails to improve the quality of life for its residents.
“By connecting singletrack, greenways and city streets across northwest Arkansas, we have attracted new talent and businesses, created transportation alternatives and offered a healthy and vibrant lifestyle. The Walton Family Foundation took a holistic approach, investing not only in trails but also in energizing our urban core with thriving culinary and art scenes. We are also striving to help kids reap the benefits. We are reaching 27,000 students across our region by partnering with schools to redefine physical education through cycling.
“We want to be a place where cycling — and getting out into nature — is a choice everyone can make, every day. And here’s the great thing: Through trails, we can preserve green spaces, even as the region continues to grow and attract more people.”
What’s happening in northwest Arkansas is far from just a Walton initiative, mind you. Take, for example, the work of the Northwest Arkansas Trailblazers.
“It’s not often a single community sets out to blaze 172 miles of mountain biking, hiking, running and walking trails,” writes Erin Rushing, the Trailblazers’ executive director. “But Bella Vista has a vision, a master plan to build on the momentum of the nearby Razorback Regional Greenway, which spans 36 miles through the heart of northwest Arkansas. The vision was to begin with the Back 40, a connected set of soft-surface trails through the backyard hollows and wooded hills of Bella Vista. What the city needed was a way to bring together local government, its large property owners association, residents, funding and the trail-building experts to get the job done. And that’s where we fit in.
“Founded in 1996 as part of an initiative to build a 1.75-mile loop trail around Lake Bella Vista, the Northwest Arkansas Trailblazers has gone on to coordinate the development of more than 80 miles of trails across the region. We’ve tapped our expertise to help make the Razorback Regional Greenway and Slaughter Pen mountain bike trails possible, while providing tunnels and other critical cycling and pedestrian infrastructure solutions across Bentonville and more. But I believe the Back 40 serves as the greatest example to date of the value and expertise the Northwest Arkansas Trailblazers bring to the table.
“The project was a game changer, but it required the establishment of countless easements, purchase of undeveloped lots and a plan for working around golf courses and other community amenities without disturbing play. It meant rolling up our sleeves and going door to door, talking with and listening to residents. It meant coming up with maintenance agreements between the city of Bella Vista and the property owners association. And it meant securing funding through organizations like the Walton Family Foundation and working side by side with three of the best trail-building companies out there.
“All of that — along with the construction of the trails — began in January 2016 and had to be ready and center stage for the annual International Mountain Bicycling Association World Summit in November. But we did it. What’s even more exhilarating than meeting that timeline is that the residents of Bella Vista and this entire region now have a whole new 40-mile section of the Ozarks to explore.”
Rushing clearly sees how all of this fits together in an era when economic development is based on attracting talented young people to an area through quality-of-life initiatives.
“A new bike shop has opened in Bella Vista and the community is already turning its attention to the remaining 132 miles of trails in its master plan,” Rushing writes. “Northwest Arkansas is experiencing how these investments in connectivity aid revitalization of historic downtowns, spur commercial interest, raise property values and — most importantly — improve quality of life. A lot of communities just don’t have expertise in trail planning and design. We’ve been through the trenches and know everything that goes into getting these undertakings to the finish line. It’s why we exist. With every project, we’re bring people together. And the world is taking notice.”
When it comes to improving quality of life, consider what Fayetteville has done with Kessler Mountain Regional Park.
“On any given Saturday, 1,500 soccer kids and their families converge on the developing 200-acre outdoor sports complex at the base of picturesque Kessler Mountain,” writes Jeremy Pate, the development services director for the city of Fayetteville. “But it’s what’s happening on the 376 acres of the mountain above that serves as an example for communities across the country of what’s possible when organizations work together to preserve natural beauty.
“The opportunity for a community to preserve nearly 400 acres of urban forest for generations to come, all within its city limits — particularly on a slice of mountain as visually stunning and significant as Kessler — doesn’t happen often. Blessed with an abundance of native flora and fauna, stands of native old-growth trees, rock outcroppings and changes in topography and ecosystem, Kessler Mountain represented a chance to show active and passive recreation can coexist.”
John Coleman, a former president of the Fayetteville Natural Heritage Association, put it this way: “Fayetteville has a reputation of being a forward-thinking community when it comes to preservation. With Kessler, this is something I truly believe we’re going to look back in 50 years and applaud the foresight our leaders had.”
Pate writes: “After countless months of research, tracking and gathering public input, organizations like the Walton Family Foundation, Fayetteville Natural Heritage Association, Northwest Arkansas Land Trust and others provided the financial support necessary to help the city turn Kessler Mountain over to the public domain and place it in a conservation easement. This immediately provided the community access to the 9.8 miles of upper-level, singletrack mountain bike trails that already existed. The city continues to collaborate with hiking, mountain biking and environmental organizations to strike a responsible balance between the additional 7.6 miles of planned introductory-level trails and preservation and restoration efforts.
“Adding Kessler to the public domain wasn’t easy. In fact, conversations began a decade ago. But, as the years went by, philanthropic, environmental and outdoor recreation organizations, as well as the public, came together. As a result, Fayetteville has an incredible slice of the Ozarks for everyone from outdoors enthusiasts and athletes to families looking for a unique picnic spot or jaw-dropping view. And while the trails stretch from one side of the mountain to the other, the features that make Kessler unique — the rare Ozark zigzag salamander, Church’s wild rye grass, Missouri ground cherry, 200-year-old post oaks and more — will be protected for generations to come.
“It really is amazing to stand atop Kessler Mountain, taking in the views in every direction — to listen to the songbirds and watch the bikers, hikers and runners pass through; to know classes from local public schools and even the University of Arkansas can now access an ecological laboratory like this. The possibilities really are endless.”
Steve McBee, a mountain biker and runner, put it this way: “I’ve been riding my mountain bike on those trails since 1992, and it’s honestly some of the most beautiful riding you’re going to find. I spend a lot of time riding, from Arkansas to Colorado, but Kessler is home. It’s so unique to have something like this five minutes from your front door.”
From West Memphis on the far eastern side of the state to Bella Vista in the far northwest corner, Arkansas truly is becoming the Cycling Hub of the South.